Four decades of print, catalog, direct mail, and editorial design — built on the belief that the best creative work earns attention rather than demanding it.
The Challenge
Holland America Line needed an editorial publication worthy of their most loyal guests — the Mariner Society members who had sailed with them for decades. The magazine had to feel like a premium travel title, not a sales brochure, while still deepening brand affinity and driving repeat bookings.
Art directed 2–3 issues per year across multiple seasons — concepting covers, directing photography selection, and designing full editorial spreads for destinations including the Greek Cyclades, Bangkok, Malta, and Alaska.
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Seasonal consumer catalog balancing aspirational imagery with clear fare information — designed to convert.
Itinerary spreads with destination photography, route maps, and fare tables across Mediterranean and Norway sailings.
Holland America's longest cruises — up to 133 days — with world maps and multi-segment itinerary grids.
Dining venues, art collection, and itinerary spreads for the inaugural Europe season.
Oversized format for striking imagery and detailed route maps spanning Antarctica, Europe, and the Pacific.
Detailed cartographic spreads showing world voyage segments with pricing tables and stateroom benefit grids.
Unfolded to reveal an infographic list. So effective it ran across multiple campaign iterations.
Add a testimonial from a creative director, client, or colleague here. A single strong quote does more work than a full paragraph of self-description.
I'm a Seattle-based Senior Art Director and Associate Creative Director with a career built on turning complex communications into beautifully clear design. My deepest experience is in travel and hospitality — most notably a long partnership with Holland America Line — where I led creative across their full consumer and trade print portfolio.
I bring the same disciplined thinking to direct mail, digital social, out-of-home, and nonprofit work. Whether the format is a 40-page consumer catalog, a die-cut self-mailer, or an annual report for a community organization, I believe every design decision should earn its place.
I work well independently and alongside creative teams, writers, and brand strategists — equally comfortable leading from brief through press check or jumping in as a hands-on collaborator.
Theresa Tuck — Seattle, WA
Available for freelance, contract, and full-time opportunities. I'd love to hear what you're working on — even if you're just exploring.
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